About
After being inspired by Peace Tea's, I decided to create a hard iced tea version for an older audience.
F*CK ME Iced Tea
This project was inspired by a sketch. After digitizing the image, I was inspired to transform it into a brand for hard iced tea.
Process
The process involved finding an audience for the brand of hard iced teas. I was inspired by teenagers who enjoy mixing alcohol and cannabis; I imagined that when inebriated on cannabis, the best alcohol to mix would be an iced tea drink.
Solutions
To find the brands identity, I took inspiration from the sensation of being inebriated by alcohol and cannabis and how when I reach the point of wanting to mix the two, the mentality is to "get f*cked up". Since it's obvious that mixing the two is unhealthy, the image of stabbing oneself in the hand indicates the self-awareness in doing something destructive and unhealthy.
