About
Obliq is a fictional sustainable fashion brand that sells a range of statement pieces. The clothing is either brand new or upcycled.
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Branding Project: Olbiq
This project was the final stage in a year long branding project where we analyzed a brand, created a print case study, and then create a brand guide inspired by the analyzed brand. The clothing brand I chose was Aritzia; Obliq is supposed ot be the antithesis of Aritzia's brand of selling basics. This brand focused on statement wear.
Objective
To create a brand guide for the Obliq fashion brand; the guide must include everything needed for a store such as store signage, packaging, and of course its logo
Challenge
Being someone who loves fashion and branding, the process was relatively straight forward once I had a concept for a store. The challenge came through how it could remain sustainable, compete against other brands, and how express consistency in each deliverable.
Outcome
The finished result is a cohesive brand identity that really makes me wish I could open a store like this. From the ethos of the store to the branding, I think it’s well thought out and could survive the noise of a saturated market.
